When we talk about SEO positioning, we must keep in mind that it is a constantly changing discipline, which forces us to keep up to date with the latest developments.
Also, Google uses more than 200 SEO factors in the ranking of a website and, of course, never publicly communicates what these factors are or their relative importance in the ranking.
Main SEO ranking factors in Google
Number of visits
The number of visits to the website seems to be the most important ranking factor. Sites with a lot of permissions have a lot of traffic, so they are more likely to stay there.
User behavior
User behavior data such as length of visit, number of pages per session and bounce rate also have a big impact on rankings.
Domains
Another important ranking factor is the number of referring domains linking to a given website.
Website security
Google has determined that website security (i.e., implements HTTPS) is important, but its impact as an SEO ranking factor is small. This study also came to this conclusion.
On-Page SEO
On-page SEO factors are less important and cannot be considered as the main ranking factors.
Other factors to consider
Include keywords at the beginning of the article
An important factor to take into account is to add a keyword at the beginning of the article, in this way, the Google ranking is more important.
Length of the published content
Articles published with less than 300 words are usually not indexed. The ideal number of words is between 400 and 900 words.
Web page loading speed
The loading speed of a web page is a determining factor. Google recommends that the website should not take more than 2 seconds to load.
Keywords and their position
Google takes into account articles that include keywords in strategic places such as the URL, at the beginning of the article and in the H1, H2, H3 tags.
Bounce rate
Google takes into account how users interact within the website and how long users stay on the site.
Poor or duplicate content
It is of vital importance to avoid duplicate content. Such duplicate content lowers the position of web pages when presented in search results.
More relevant information
What is SEO?
SEO is short for Search Engine Optimization, and includes any operation aimed at search engine optimization or search engine optimization.
This is the process of improving the visibility and quality of web traffic in the organic results of different search engines.
What is search intent in SEO?
Search intent refers to the information that users expect to find in the content related to the keywords they enter in the search engine. There are different types depending on the method used by the search itself.