Between June 6 and 9, the volatility tracking tool of Google’s local search algorithm, BrightLocal Tracking Tool, shows significant variations with a strong peak on June 8.
In the following graph we can see the data shown by the tool:
If we dig a little deeper and analyze which businesses have been the most affected, we can see that they have been those related to accounting and finance, real estate, landscapers and gardeners, and businesses. The rest of the categories do not appear to have been affected by this update of the local search algorithm.
As usual, Google has not confirmed this update. And many wonder if it will not be related, or will not be part, of the June 2021 Core Update. The truth is that it is very difficult to discriminate these variations from the instability caused by this update.
Precisely, with regard to the accounts that we manage in Sinapsis, we find this problem. It is very difficult to determine the impact of this local search algorithm update amid the variability of the core algorithm update. What we have seen are some peaks in the aforementioned sectors.