Between February 24 and 25 we detected a possible update of the local Google ranking. Usually, the effects of these updates tend to be appreciated days after they are published. But tracking with analysis tools allows us to be aware of any variability in Google’s algorithm.
In this case, BrightLocal’s Local RankFlux alerted us to a slight variation in the local ranking algorithm in those days:
Unlike the updates that we tend to see more often, this update is different because it only affects Local SEO.
What is Local SEO
Local SEO is the set of search engine optimization strategies whose objective is to improve the positioning of a website when users carry out searches limited to a specific geographical location. That is, Local SEO is focused on searches that contain a geographic component. This is the main difference with SEO in general.
With the progressive increase in the use of mobile devices, Local SEO has become an indispensable tool for promoting businesses with a physical presence. But it also goes further and is essential to work on branding locally.
For that reason, these small updates are especially relevant.
How this update of the local Google ranking has affected our accounts
Carrying out an analysis of the accounts we manage at Sinapsis, we observe that 52% have been positively affected, showing an upward trend in their positioning, compared to 31% who have suffered a negative trend. The remaining 17% have maintained a stable trend.
From Sinapsis we will continue to monitor these possible variations of the local ranking algorithm and we will take the appropriate Local SEO measures to counteract the negative effects.