On a personal level, comments on a blog are an acknowledgement of the author’s effort to participate with fresh, interesting and useful contributions. But many times it requires a previous preparation such as being instructed on the subject, updating your knowledge and being careful in the writing. One of the objectives of the blogger is to spread an opinion that complements, criticizes or generates controversy in the reader’s opinion.
However, most blogs seek other types of recognition, such as achieving more points in the eyes of search engines and therefore appear in the first results.
In addition, the readers’ comments are the point at which they connect companies, services, products, manufacturers with their users and consumers, so that they will have a real opinion about the quality and efficiency of the services or products of the company in question, a very important opinion with which they can raise the degree of customer satisfaction, expanding their sales and raising their good reputation.
Thus, comments are important for online marketing, for web positioning, for the optimization of services or products and, finally, the reader’s opinion is a recognition of the blogger’s work.
Awesome article. One of the hardest things to explain to potential customers is why a paid professional website is so important.