Over the past year, social media and monetisation have become indispensable for content creators looking to make a living from their work. This accelerated growth in content consumption in the digital world has led to the creation of increasingly sophisticated tools to measure the performance of campaigns.
This is exactly what Instagram has done by developing Insights, the group of tools that make it easier to understand the products offered by the platform.
Paving the way for Reels and Lives
Instagram recently announced the creation of a new tool aimed at Reels and Lives, two products that are highly valued by businesses and creators on both platforms.
As for Reels, this new tool for measuring metrics will show likes, comments and how many times a post is shared. It will also estimate the number of plays the reel has had and its reach based on the number of users.
With Lives, the new tool will indicate the number of comments received and the number of times the content has been shared. This way users will be able to check the level of interaction of their live videos in a more realistic way, in figures.
Detailed metrics on posts will help creators and businesses improve the focus of their campaigns and strategies.
Instagram will also detail more information about the reach of posts in the metrics that appear on the account. In this way, businesses and creators will have a more global view of the users their content reaches, as well as which types of posts have the largest following. Also, which content is the best received by the community.
More Insights to the different Instagram platforms
Although for the moment these tools are aimed at creators from the Instagram application for mobile devices, the social network has announced that they will also be enabled in the computer version. In this way, users who run their businesses on Instagram will find it easier to do their business.
It is also expected that in a few months the estimated time for displaying Insights metrics will be updated, exceeding the 7 or 30 days currently available.
Updates to the catalogue of tools provide fertile ground for businesses on the platform. By being able to manage their campaigns and strategies more efficiently, creators will have more opportunities to boost their business.