On November 17, Google announced the launch of the November 2021 Core Update, its latest update to the core algorithm this year. He did it through two tweets. One that linked to the usual document on Google’s core updates of 2019. And a second that indicated that its implementation will take place over a week or two.
This new update of Google’s main algorithm came four months after the last one, the July 2021 Core Update, and in the midst of some controversy when it was launched coinciding with dates as important for eCommerce as Black Friday and Thanksgiving in the United States. .
Yesterday, November 30, after 13 days, Google announced that the November 2021 Core Update had been completed.
November 2021 Core Update Analysis
By looking at the volatility tracking tools of the Google search algorithm, we can determine three spikes of significant activity in this update. The first right at the beginning, between the 17th and 18th; the second between the 24th and 25th; and a last peak yesterday, day 30:
An analysis of the impact of the update by categories shows us that the sector that has benefited the most from the November 2021 Core Update has been that of “Reference Materials”, a category that ranges from online dictionaries to directories. On the other hand, on the other side we find the news websites that have been the ones that have suffered the greatest drops in positioning. This could be due in part to the QDF algorithms (query deserves freshness). Perhaps this major update reduced the visibility of some news publishers to make room for sites in other categories to rank at the top.
When it comes to eCommerce, the November 2021 Core Update has been generally beneficial. With a huge impact on the ecommerce category and many ecommerce sites that have seen their visibility increased.
Impact of the November 2021 Core Update on Synapsis sites
In this sense, with regard to the websites that we manage at Sinapsis, we observe good results with this new update of Google’s central algorithm. Only 18.75% of our accounts have been negatively affected and their visibility has dropped. On the other hand, 50% have experienced an increase in their positioning, quite important in many cases. While 31.25% has maintained stability.
According to the experts, there has not been an update of the group of factors E.A.T (Expertise, Authoritativeness, Trustworthiness) as expected. The November 2021 Core Update has rather focused on a recalculation of architecture and authority. It also appears that there have been fixes related to the June and July updates.