If there is something that is undeniable today, it is the change that the pandemic has caused in all of us. Not only on a personal or social level, but at all levels. Including in it the way we buy and pay. New ways appear and more and more you begin to see stores in which there are no cash registers. The development and innovation in payment methods is one of the great advances of the last year causing real changes.

And it is that in a very short time digitization and technology has advanced what is not written. Something that could perfectly have taken a couple of years has happened in just a couple of months. Incredible and dizzying at the same time. Many of the small and medium-sized businesses have seen how the digital transformation of their businesses has been as imminent as it is necessary. Especially it concerns the updating of payment methods. As they say out there; renew or die, and obviously there is no color and if you have to choose, you choose to renew.

Retail was trapped when lockdown began. Basically, it happened because they did not have the necessary payment methods to capture the demand of the boom in international e-commerce. This unfortunately meant a lot of lost income for them. On the other hand, it is no less true that consumers have become accustomed to paying online.

nuevas tendencias en métodos de pago ewallet

The subscription model and the rental model

Retailers believe that now more than ever it is going to be necessary to improve the consumer experience by making it more than satisfying. For this to happen they will have to offer all kinds of options and alternatives for when the consumer has to pay. 50% of small and medium businesses believe that this new business model should be based on improving digital payments.

According to reports, many of the businesses will be forced to innovate in their business models next year. It will be the only way to remain competitive and stay. More or less 27% of online retailers expect to facilitate payments on their web pages during the next 2022. The evolution of businesses of this type will have to focus and improve the payment systems in their eCommerce. However, 32% think that the thin line that separates the eCommerce from the financial industry is less and less thin.

Also among the payment methods in electronic commerce, it is possible to use the well-known subscription model. 65% of online buyers consider using this type of services for online products such as; clothing, beauty, books, accessories … On the other hand, we find that 22% of retailers are currently venturing to offer weekly or monthly subscription options.

Another model is the rental. More than 50% of the consumers surveyed said they plan to increase the use of subscription rental services for eCommerce products. Currently, 16% of the small businesses that participated in the study recognized that they already offered this alternative. The scoop is that almost 40% are determined to implement both models.

nuevas tendencias en métodos de pago BNPL

Different payment methods for the future

From Somos Sinapsis we want you to know some of the most popular types of payment so far.

  • Cryptocurrencies. This is the most popular alternative payment method today. A cryptocurrency is a digital asset that uses a cryptographic encryption to guarantee the following points:
    1. Ownership
    2. Ensuring the integrity of transactions
    3. Control the creation of additional units, that is, prevent someone from making copies as we would, for example, with a photo.

These coins do not exist in physical form, but are stored in a digital wallet.

  • eWallet. Digital wallets or electronic purses are tools that allow you to make online payments and are usually available in the form of an app. The wallet safely stores the virtual versions of debit and credit cards. It does not require the introduction of data from the physical card or carry it with you wherever you go. You can also save digital tickets and electronic vouchers, to always have the documents you need at hand.
  • BNPL. Buy first and pay later, this payment method is perhaps the least known of the three that we propose. As its name says, it is a payment system that allows the user to buy at any time and pay later. The operation does not involve any type of interest or additional expense. Both the customer and the supplier benefit from great flexibility:
    1. The customer chooses the number of installments in which he wishes to pay for the product, when he has not even received it.
    2. The provider receives the money at the time of the economic transaction through its provider BNPL.

Bibliotecaria frustrada que un día descubrió el potencial que tenía de creatividad y después de varios cursos de marketing decidió explotarlo en redes sociales y terminó haciéndose community mánager de diferentes empresas y artistas. Le encanta el silencio pero es melómana hasta la médula, puro espíritu de contradicción. Fanática de libros, películas y series de terror. Vive mirando una estrella, siempre en estado de espera.