After the hiatus in 2020 due to the coronavirus, Facebook F8 returns in 2021 in a virtual format. One of the software innovations that this year’s developer event is sharing online is Login Connect with Messenger
Thanks to this new feature, users can communicate with companies via the Facebook platform. This will make it easier for businesses to establish higher quality relationships with their customers, interacting in a more personalised way through Messenger.
Easier access to thousands of applications and websites
The social network has presented its product as a tool that makes it easier for billions of global Facebook users to easily sign in to thousands of apps and websites. The creation of Login Connect with Messenger actually dates back 12 years. It stands out because of how surprisingly convenient it is for users around the world, and by way of example, Facebook explains one case in particular.
This is the ticketing platform eTicket, which uses Login Connect to send event reminders and automate customer service queries on Messenger. While in the testing phase of the new feature, eTicket noticed some very significant data.
More than 85% of its users agreed to receive information from the company via Messenger, and 60% of all customer service queries were answered automatically in its Messenger bot. It also noted that 22% of customers continued to use the Messenger thread created by Login Connect to continue contacting the company.
Apparently, according to Facebook, more than 70% of users who try Login Connect end up using it on a regular basis. Although the application is currently only in beta, it is expected to be available to all companies later this year.
Strengths observed during testing
- Login Connect with Messenger provides an effective access point for message threads with customers. This makes it easier to create dynamic conversations between customers and companies, interacting through the Messenger platform.
- Increase interaction with new users. With this feature, personalised welcome messages, product promotions or other recommendations are sent via Messenger, paving the way to purchase.
- Provides more stable customer service by facilitating a high level of efficiency and personalisation. With this automation on the Messenger platform, it decreases the time spent by companies to handle basic customer service requests.
Now it is only a few months before this platform is widely implemented: another leap forward in making communication easier and more productive.