Google constantly comes up with an update to its algorithms. For this reason, it is advisable to be aware to appear in the search results of our keywords. However, that is not easy. Fortunately, there is a technique that is synonymous with SEO success: optimizing your website with keywords.

So, first of all, the first thing you should do is identify the keywords you will focus on and, once you have them selected, add them to your website. Perhaps, before you get down to work, you should consider taking the opportunity to audit the pages of your site. A good tool to do this is SEMRush, with which you will see what errors your web page presents, such as duplicate content, and what you can improve on it.

Add the keywords to your website

This is the main SEO technique for your website to be optimized with relevant and specific keywords. And where do you add the keywords?

– Title
– Description
– Header and content
– Alt of images
– URLS

Titles

Titles appear at the top of the browser and in search results. They have a direct relationship with the conversion rates of users who are doing searches and their ranking.

Make sure that the titles do not exceed 65 characters and that they include one of the keywords for which you want to rank. Thus, if you appear in the search for a person it is easier for you to be relevant in their query and click you.

Descriptions

Descriptions also show up in search results, and while they can also help your website convert, their importance is primarily based on ranking. That is why you must indicate reasons for them to click on your result, without forgetting to also include one of your keywords.

Headers and web content

The headings, also known as H1, should contain your keywords, as well as in the content, since the users who have reached your web page, are more likely to stay, by easily seeing the terms they have searched for.

Never forget to include and integrate your keywords in the content of your website naturally: write first for users, then for search engines.

You have to find the right measure to include keywords in your content: few, will make your content fall short, and too many, could be understood as manipulation and, then, your positions in the search results could be affected.

Alt of images

Images, in the sense of keywords, are the great forgotten. The truth is that thinking like this is a mistake, because it helps Google to find your website in image searches and, at the same time, it helps to rank better in the results. So do not forget to include keywords in the titles and alt of the images.

URL

It is convenient to also use the keywords in the URLs of the pages of your website. But, as in the content of your site, it is important that you include them naturally, always following a logic.

If you still do not have your website optimized, it is about time you get down to work, because you have a job. Of course, as soon as you have these 5 parts of your website optimized with the keywords with which you want to position yourself, you will see how you go up on the results page!

Francesc es el responsable de Content Marketing de Sinapsis. Con más de diez años de dedicación al copywriting ha acumulado una gran experiencia en diversos temas aunque su mayor pasión sigue siendo el marketing online. Friky de corazón, ha encontrado en el SEO una nueva forma de seguir "jugando".

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