Last Wednesday, May 25, Danny Sullivan, Public Liaison for Google Search, announced with an entry on the official blog, the launch of the long-awaited Google May 2022 Broad Core Update. In its statement it explained that “Several times per year, we make substantial improvements to our overall ranking processes, which we refer to as core updates. Core updates are designed to increase the overall relevancy of our search results and make them more helpful and useful for everyone. Today, we’re releasing our May 2022 core update. It will take about 1-2 weeks to fully roll out.”
We already missed an update to the core of Google’s search algorithm. Since its last update in November of last year, six long months have passed. In fact, these past few weeks have seen interesting fluctuations in algorithm volatility that some SEO experts felt was a covert and unannounced core update. When asked about it, John Mueller, the official Google spokesman, 12 hours before the launch of the May 2022 Broad Core Update, explained throwing balls out: “I’m not aware of anything specific. We always work to improve the quality and relevance of search results, so it can happen that a site becomes more, or less, visible over time. He also added in a tweet that “when we announce major updates, we start the rollout right then, never before.” Interestingly, he deleted the tweet right after the update was announced. Google Stuff!
Main data of the Google May 2022 Broad Core Update
- Name: Google May 2022 Broad Core Update
- Release: May 25, 2022 around 11:30 p.m. m. ET
- Launch: It will take between one and two weeks to implement
- Objectives: Analyze all types of content
- Penalty: It is not a penalty, it promotes or rewards great web pages
- Global: This is a global update that affects all zones, in all languages.
- Impact: Google has not indicated what percentage of queries or searches will be affected by this update.
- Discover: Core updates impact Google Discover and other features, also feature snippets and more.
- Recovery: If your site is affected by this update, you should review its content and see if you can improve it with the advice from Google that we show you below.
- Updates: Google will make regular updates to this algorithm, but may not communicate them in the future. Maybe that is what we have been seeing in the last few weeks with all these suspicious fluctuations.
How tracking tools reflect the update
Podemos observar cómo, en general, se produce una importante fluctuación entre los días 25 y 26.
What to do if your site has been affected by the Google May 2022 Broad Core Update
In general, the advice that Google offers to deal with a major update to the core of the algorithm is as follows:
- We should expect widely noticeable effects, such as spikes or drops in search rankings.
- These core updates are “broad” in the sense that they don’t target anything specific. Rather, they are designed to improve Google’s systems in general.
- Pages that drop in the rankings are not being penalized; they are being re-evaluated against other web content that has been published since the last update.
- Focusing on providing the best possible content is the best recommended way to deal with the impact of a core algorithm update.
- These updates to the main core search algorithm are rolled out every few months. Sites may not recover from one update until the next one is deployed.
- Upgrades do not guarantee recovery. However, choosing not to implement any improvements will virtually guarantee no recovery.
In fact, Google claims that there is really nothing we can do to recover from a major update as these changes are solely focused on improving the way their system evaluates content in general. In any case, we can always make some revisions focused on improving the content with the aim of improving our positioning. To do this, Google suggests that we answer the following questions:
Content and quality questions
- Does the content provide insightful analysis, original information, or research?
- Does your content offer a substantial, comprehensive description of the topic?
- Does the content display insightful analysis or relevant information, beyond the obvious?
- If your content is based on other sources, do you avoid simply copying or rewriting these sources, and instead offer additional, original value?
- Does the title of the content or the page offer a descriptive and useful summary of the content?
- Does your headline avoid being over the top or shocking?
- Is this the kind of page you want to tag, share with a friend, or recommend?
- Would you expect to see this content in a print magazine, encyclopedia, or book?
- Does the content present information in a way that you would trust it? Pay attention to putting clear reference sources, background on the author or the website that has published it.
- Is the content written by an expert who knows the subject?
- Is your content free of spelling or style problems?
- Is the content mass-produced, or outsourced to a large number of creators, or distributed across a large network of sites so that individual sites don’t get as much attention?
- Does your content have a lot of ads that distract or interfere with the main content?
- Does the content display correctly on mobile devices?
Regarding the accounts that we manage from We’re Sinapsis, for the moment we have not observed any important changes. Everything is pretty stable. Although it may be too early to see big changes. From our SEO department we will be attentive to any possible change.