Yesterday, June 2, Google began the implementation of a new update of the core algorithm called June 2021 Core Update. He made the announcement on Twitter, adding that, during the month of July, we will have a new update, the July 2021 Core Update.
In the past, Google used to release a core algorithm update every three months or so. But lately things have changed a bit. It’s been six months since the December 2020 Core Update. And before that, seven months have passed since the May 2020 Core Update.
Apparently, some of the improvements raised by Google are not ready for this June 2021 Core Update. They have decided to go ahead with the part of improvements that they have ready and leave the rest for the July 2021 Core Update. In fact, from Google they explain that “Of course, any central update can produce drops or gains for some content. Due to the two-part nature of this release, it is possible that a very small portion of the content will experience changes in June that will roll back in July. ”
What can we expect from the June 2021 Core Update
This major update to Google’s core algorithm is rolling out globally and for all languages. And, as reported by Google, it will take between one and two weeks to fully implement. Google has indicated that it will confirm when the launch is complete which should be before the page experience update scheduled for mid-June.
As is usual with these big updates, despite the announcement, Google has not indicated anything about the content of this June 2021 Core Update. As he usually does, he only referred to the recently common Information for webmasters on major updates from Google document of August 2019.
What they have explained is that most websites are not expected to notice the effects of this update. And that, as we explained above, it is possible that some websites that are affected by the June 2021 Core Update will be reverted with the July update.
The why of the core algorithm updates
Coinciding with the implementation of the June 2021 Core Update, Google has published an article on its blog to explain how and why it makes these changes to search. They explain that “Google receives billions of queries every day from countries around the world in 150 languages.” And it has to constantly improve to stay competitive and serve its user base. “Getting great results at this kind of scale and complexity requires many different systems, and we are always looking for ways to improve these systems so that we can show the most useful results possible,” adds Google.
With the constant publication of new content and the inevitable evolution of websites, the web does not stop growing. So “as new sites emerge and the web changes, continual updates are key to ensuring that we support a wide range of publishers, creators, and businesses, while providing search engines with the best information available.”
In fact, as we already know, Google publishes new updates constantly. In fact, Google explains that in any given week it can “roll out dozens of updates aimed at incrementally improving search.” That is why the company cannot “share details about all” updates. But with core algorithm updates like these, Google says it always tries to advertise them.
Effects of the June 2021 Core Update on Sinapsis Websites
Bearing in mind that the prospect is for this update to take place over a week or two, it is too early to assess its impact. But we have already observed some effects. Although 45.4% of the websites managed by Sinapsis maintain stability for the moment, the rest have already been affected with different impacts. At the moment 27.3% show an upward trend, while the remaining 27.3% has been negatively affected.
It’s early to set patterns with this big update from Google, but we at Sinapsis are keeping an eye on what might happen over the next few days.