Twitter is on its premiere. A new advertising format comes to the social network. A few months ago the Fleets, ephemeral stories, similar to Instagram Stories, videos and images in full screen, in measure 9:16, of about 30 seconds long, which in their advertising version incorporate a sliding call to action. After the success obtained with this modality, the company has decided to grant this space to all firms seeking full interaction with users.
If you are one of the Internet users who enjoys browsing the stories without ads on the platform of the famous blue bird, you should know that soon you will be able to find advertising content among the daily content of your friends.
However, this deployment will take place gradually. The first ads are shown for iOS and Android on American mobiles. As if it were a pilot test, Twitter will analyze and draw its first conclusions from this first contact in the market. The same company has proclaimed its desire to create non-intrusive ads that add value to people, so its focus is on studying how users interact and what reactions they have with the new section. Consequently, access is not allowed to all companies that want it. It seems that the space is reserved for campaigns through specific agreements with the social network.
What will Twitter’s full-screen ads look like?
If as an advertiser you publish your campaigns on social networks such as Instagram or Tik Tok, you will find similarities between the design components: use of images or videos in 9:16 format of maximum duration 30 seconds with a sliding Swipe Up upwards that directs the user to the link of interest of the advertised product.
These types of campaigns have proven to be successful in boosting business. Due to their extension, they manage to attract the attention of the public, which improves the visual impact of the brand. At the same time, they offer a new opportunity for community growth, providing companies with direct contacts with customers, which translates into an increase in the frequency of sales.
In terms of performance metrics, Twitter’s ad system incorporates your traditional metrics such as impressions, profile views, clicks, or website visits. Likewise, the company has introduced measures to make the most of the video format. Thus, the number of total views, starts, ends, and quartile reports are added to the list. Views will be counted after 6 seconds, as it has been confirmed that advertisers will be charged after 6 seconds of video viewing.
Future is written in blue
Renewed or die? The truth is that Twitter has been restless for a few months. During this spring they released their account verification function, the possibility of acquiring the famous blue badge. However, this opportunity was available in a certain period of time due to the large number of requests obtained.
Looking to the future, the social network works on a subscription model which they have christened Twitter Blue. An exclusive service that will allow users to classify tweets saved in topic folders and edit messages after they are published. And as if this were not enough, the company has advanced the subscription model by levels, the plan that allows you to pay according to your preferences.
