The writing task in the professional world is, sometimes, the great forgotten. It is true, several times I have seen a client almost put her hands on her head when she is asked for content to fill her website. Or when you are asked to review it.
It’s a shame that content is given so little importance, overlooking certain errors, as if they were irrelevant details. The user who comes to your website cares what you are telling them and how you tell them, because, among other things, that will affect their decision to buy your products or to hire your services.
Mistakes often convey sloppiness, mistrust, lack of professionalism, and it is not the image you want to give. So we’re going to list the most common mistakes to help you keep them in mind the next time you start writing:
– Losing sight of your interlocutor: it is common to read sentences where the user is treated as “you” and others about “you” indistinctly. That indicates a lack of coherence. So before writing, think carefully about who your interlocutor is going to be and how you want to address him, otherwise not only the subject will mis-square, but also the conjugations of the verbs.
– Spelling mistakes: accents, writing words with the wrong letters (especially those that have “b” or “v”, those that have “h” or not, or those that are written with “g” or “j”). and also the punctuation marks! Ah! And of course, beware of typographical errors, those that are committed by typing quickly. A succession of spelling mistakes does not give the best professional image. So review the text once written, sure that, doing so, you reduce and / or completely eliminate mistakes.
– Long sentences: it is not that in themselves they are wrong, but it is easier than in a long sentence you make syntactic or conjugation errors. In addition, the longer they are, the more difficult they are to assimilate and the user must make an extra effort not to get lost. Make it easy for you and him too. Leave subordinate phrases aside and even more subordinate that subordinate;)
– Attractive presentation: it is also considered a mistake to count things in the form of a billet. It is much more attractive to read a text with paragraphs, where each one deals with a topic, rather than one that is endless with a lot of information. Avoid writing paragraphs longer than 7 lines. How what you want to communicate is presented also matters.