A domain on the Internet is the exclusive and unique name that is given to a website so that any Internet user can visit and identify it.
EMD (Exact Match Domain) domains are those web domain names that exactly match a search term and are, on many occasions, used to improve the SEO of a project. It is also common in the sector to refer to this type of EMD domains as “generic domains”.
It must be taken into account that a domain name that is easy to remember will give us a certain advantage over our competitors, when it comes to achieving the first results in search engines for that keyword that most identifies with our product or service.
EMD Domains: Advantages and Disadvantages
In SEO, we refer to an EMD domain as one that contains the exact keyword that you want to position within it, thereby constituting the very name of the website based on said keyword.
Using an EMD domain for advertising makes more sense since they are short-term campaigns. In fact, these domains are increasingly being used to support advertising campaigns on the Internet.
Advantages of EMD domains
Improves the position of a web page in Google by containing the main keyword or keyword in the domain.
It helps the user not to have to remember a brand name and if what they are looking for.
EMD domains allow you to make phrases with your own domain.
Disadvantages of EMD domains
Cada vez se tienen menos en cuenta como factor de posicionamiento web SEO.
Confusión en el usuario. Sin un nombre de marca fuerte puede que el posible cliente se vaya a otra página web de la competencia que también tiene un EMD parecido y se encuentra junto a ti en las SERPs.
Mistakes made when buying EMD domains
– Register all domain extensions. This may involve a high cost that in many cases will not be justified.
– Register the domain because it was thought to be good and abandon it without having mounted it on a web page.
– Register the EMD despite the fact that in the SERPs there are already more than 10 competitors with a similar EMD domain. In those SERPs confusion will reign and you will not stand out from the rest of the competitors.
– Thinking that you are the only one who has come up with the idea of buying an EMD for an SEO niche.
– Buy an .info or .co thinking that the user will not be influenced by the termination of the domain when clicking.
Brand domains: advantages and disadvantages
A brand domain is one that bases its name on a concept either invented or that represents a “brand in itself” through the union of several existing terms, but not necessarily meaningful in a context other than that of its union to make the brand name. They are not based on a searchable keyword as such.
Why choose a brand domain? If the strategy to be carried out consists of creating and promoting a commercial name for the project or company, it will be necessary to buy the domain corresponding to the brand. This strategy will have to be accompanied by branding actions and online and offline positioning of the product or service.
Advantages of brand domains
The great advantage of buying a brand domain is the potential it can have to increase business lines and offer different products, services or content under the same commercial name.
Some advantages of using brand domains:
– They are projects (usually) more stable in the eyes of Google in the long term.
– It is easier to generate link building towards them and that also the anchoring is more natural
– Versatility to attack broader semantic groups of keywords than in an EMD, generally
Disadvantages of brand domains
– At a very early stage, Google may take a bit longer to understand the prominence of your domain.
– It is common to see poorly focused domains, ambiguous and poorly constructed brands and names that are almost impossible to remember.
Does Google take into account the domain purchase time?
Google does not take into account if you have bought your domain for 10 years or for 2. That is a hoax that began to circulate based on the fact that more years indicates more seriousness of the project in Google’s eyes, but forget it. Nothing of that.
What do I do if I want to use my keyword but the domain is taken?
If you want to use your keyword in your domain but the name is already taken, as is the case with a vast majority of keywords unless they are long tail, you can use suffixes.