In recent years we have been participants in the change in consumer buying habits. If in the past accessing ecommerce portals was a symbol of searches for an exclusive product outside the reach of physical stores in our residential area, today it has become a daily action. Every day millions of Internet users make digital purchases. Immersed in the rush of modern life, buyers find the online model an easy solution to acquire what they need.
The most social ecommerce
Social platforms bring a broad set of benefits to digital businesses. Among those who have highlighted its great potential as brand visibility, product promotion opportunity and online reputation increase. Likewise, communication and interaction with the public generate peer-to-peer links.
Trading through social media is booming. Its conception provided a possibility for businesses that saw a new way of connecting with their customers, but also for users who enjoy a more direct relationship with their brands. This digital commerce revolution has led social platforms to integrate actions aimed at merchants into their business strategies. Therefore, they add to this promising future of digital shopping by implementing tools that help entrepreneurs and companies to promote their products.
If as a company or entrepreneur you are looking for solutions that bring you closer to your customers, do not hesitate, digital marketing is the key. At Somos Sinapsis, a consultancy specialized in digital strategy, they will guide you on the latest market trends.
Shop Module: The new Twitter Shop Module
Twitter launches Shop Module. The bluebird platform keeps growing. If just a few months ago he surprised us with the premiere of his ephemeral stories Fleets along with his full-screen 9:16 ads that incorporate specific metrics for their format, this time he does so with a new online store module. This section will allow merchants to display and sell their products from their own profile.
The Twitter Stores Module is made up of a carousel of products that intuitively becomes a magnificent showcase where you can discover news from your favorite brands. It will be located at the top of the feed of professional profiles. Users who visit the page will be able to make their purchase by clicking on this option. An agile and comfortable way of being able to access articles without the need to generate secondary searches outside the social network.
At the moment, this feature is only available to users in the United States with iOS devices. In this launch, only a small group of advertisers have been able to have the service first.
The tool becomes a declaration of intent with which the platform wishes to promote professional profiles. The social network focuses on these accounts in order to grant a space to organizations. A place where brands can reach their audience, generate connections and increase their sales ratios.
The launch of this service will provide the company with data on conversions and help to decipher how users are engaging with advertisers. A great opportunity to get to know your audience better.