White hat SEO is what we DO need to do to optimize our website complying with the operating rules or recommendations of search engines. With the white hat SEO we do not use spam methods and this is something that search engines reward by positioning our website better.

Therefore, we would be talking about all those practices or techniques that are considered ethical and correct. It is the least violent modality of SEO with which we can achieve positive results in the medium or long term. Of course it is not as fast as with black hat SEO.

We take this opportunity to remind you that with the black hat SEO technique, our results will be optimal but ephemeral, short-lived, unethical and we will probably be sanctioned.

Then if we want to achieve good results of organic positioning we will have to use the white hat SEO technique even if it requires more time. It will be our great ally as long as we comply with the “advice” of the search engines to get placed in the best positions of web positioning.

 

How to practice White Hat SEO

And how can we do it? Well, simply taking into account some key points, such as:

  • Our main thought is the user. Our page must be superbly adapted to the user and to all the devices that they can use, whether they are desktop computers, laptops, tablets, smartphones, televisions, etc …
  • Originality. A good web positioning is not achieved without it so nothing to copy because we will be penalized and the result will be totally opposite to what was expected.
  • Keywords as a basic weapon. We will have to introduce the keywords within the content of our page in the most natural way possible. These keywords should make sense within the context in which we place them. We will not force keywords into parts of the text where it makes no sense to put them.
  • External links. We may use external links as long as we do so naturally whose linked pages are of high quality and are related to our theme. Otherwise the search engines will hunt us quickly since it is one of the techniques that they have quite controlled.
  • Good content. It is essential to achieve our goal, the content will have to be of the highest quality without forgetting to be interesting for users.

Bibliotecaria frustrada que un día descubrió el potencial que tenía de creatividad y después de varios cursos de marketing decidió explotarlo en redes sociales y terminó haciéndose community mánager de diferentes empresas y artistas. Le encanta el silencio pero es melómana hasta la médula, puro espíritu de contradicción. Fanática de libros, películas y series de terror. Vive mirando una estrella, siempre en estado de espera.