Noindex is a feature used in the HTML language for relative invisibility to different links on a web page. Prevents search engine bots from registering websites where this tag appears on their results pages.
Currently it is mainly used in SEO strategies to increase or reduce the visibility of some websites and therefore their positioning. Provides access but does not authorize search results to be reached.
Noindex utility
Although it has various purposes, its use is always the same. When you want to strengthen the use of internal search engines, the brand behind the web can use this mechanism, preventing access from outside. It is very useful if we do not want pages with duplicate content to be indexed and in sections protected with copyright, avoiding problems with search engines.
Today its use is mainly used by designers and SEO specialists who adjust the web with respect to the requirements of search engines.
As we said before, it is perfect for controlling the indexing that influences the positioning, preventing the search engine from accumulating files with poor quality content. In this regard, it is worth mentioning those that we highlight below.
- Poor or low-quality content websites.
- Appearance of filters or poor content matching.
- Websites where the content is repetitive.
- Internal search results.
Through this qualification, bots can be given the ability to recognize and value each link located on the web without having permission to be indexed.