A landpage or home page is the web page that a user reaches after clicking a link on another web page. The redirection method can be through a banner, an advertisement or a text that comes from websites, social networks, applications, emails, etc …
The main purpose is to generate leads through downloads, registrations, forms or budget requests. They are created in a personalized way to attract specific customers according to the product that is being advertised.
Parts that make up a LandPage
- Call to action concrete and easy to locate. Our call to action will have to be directly related to our objective and supported by other design features such as images or titles. To facilitate the experience for users, we will place the call button so that it is easy for the visitor to recognize.
- Accurate and compelling text. The goal is to communicate with as few words as possible, but these must be very concrete and specific. The fact of including too much text can lead to confusion or distraction of the visitor leaving the page without us having achieved the objective.
- Reduced form. Our form should be as short as possible trying to get the most data with the least number of questions. That is, what we colloquially call getting to the point and not beating around the bush. If we ask more questions than necessary, they may not finish filling out the form and they will not send it.
- Minimal design. Ideally, the design of our land page has a minimalist style, remember that we must promote familiarity and credibility to users. We will not be excessive and we will choose to use one or two quality images with a medium size text and with the colors of our brand.
- Correct platform. The Internet provides a wide variety of platforms to create from scratch without having to be an expert. You will find easy-to-use tools with customizable templates, both paid and free.