The CRO or Conversion Rate Optimization is the technique by which companies optimize their websites to increase sales and get potential customers without forcing an increase in visitors to it. This will ensure that our sales process is very competent and will also help increase our income. The procedure to optimize conversions is done through tests in order to know how users of a certain web page behave. Once we know how users work, we can persuade them to take the actions that interest us.

How to optimize the CRO of our website

There are three fundamental steps that must be followed closely if we want to optimize our website and obtain results.

  • Analysis of the web. If the web page is not working as it should it is because something is wrong. To know specifically what the problem is, we will carry out an in-depth analysis of everything that may be happening. We will do it under two aspects.
    1. Through quantitative analysis we will be able to know what is happening since it provides us with a perspective on metrics, information and data.
    2.  Through qualitative analysis we will know the reason why it is happening, perhaps our content is not understood or is not stimulating.
  • Goals. We must be aware of which ratios we want to optimize. Being able to identify conversions for each traffic source and for customer segmentation is critical.
  • Improvements and impact on conversion ratios. This last step requires that the improvements we make be one by one so that the measurement is correct and effective. There can be countless factors that alter conversions so we will be aware of transmitting our message well in a simple and attractive way. Having customer testimonials will give security to other users, we can also speed up the speed of our page. How are you? There are many more improvements than we have to optimize a website.

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