CPC stands for Cost Per Click, the amount of money earned each time a user clicks on an ad. The cost per click is defined by the advertisers, some pay more than others for clicks depending on what is advertised.
CPC advertising on the Internet, therefore, is one in which the advertiser pays for his advertisements to the web that exposes them. The fee is based on the number of times Internet users click on your ad. To calculate it, the total cost of clicks is divided by the total number of clicks CPC = Total Cost / Number of Clicks.
It is not usually the most used advertising method in virtual space but it is a useful format to obtain exact results on an advertisement.
Advantages of CPC
- You only pay for visits received. Unlike other advertising methods where you pay to show the ad without knowing if we will have good results, here we will only pay for the clicks received.
- Detailed information. Thanks to this system we will have at our disposal a lot of information about the earnings of our advertisement. Among them we will find the number of conversions, clicks, impressions, etc …
- Possibility of optimization. With all the information you provide us, we will know if our advertising is working or not and we will be able to make the pertinent corrections to improve it.
- Ads directed to the appropriate type of audience. By having a variety of fragmentation options, we will not lose any clicks because users will see the ad that suits us best.
- Budget control. The CPC will allow us to define a maximum budget per day and we can adapt to advertisers of all kinds by controlling our spending in advance.
- When and where. We can select the platforms in which we want to advertise since practically all accept the CPC and choose the ones that interest us the most. Some of them will even allow us to choose what days and hours we want to show our ad.
- Good positioning. Thanks to the CPC we can publish our ads on the most visited platforms such as social networks.