Breadcrumbs are the tools and techniques to show users where they are on a website. It is also known in Spanish as the bread crumb navigation or Ariadna’s thread. This type of technique offers visitors in the form of internal links to quickly return to the home page or another level of the web.

Its design is a line of text that marks the route followed and the way to return. In this way, the user always knows how he has arrived and where he is so as not to get lost between content and links. They help to navigate easily and improve the experience of Internet users.

Breadcrumbs are totally linked to the usability of web pages given the advances that have been made in terms of web programming. They have become completely necessary to establish a navigation aid system. In addition, search engines reward the use of breadcrumbs because they consider that they facilitate and improve the user experience in web browsing. By improving the user experience, our brand improves its quality and reputation within the internet and as a result our positioning also improves.

 

Types of breadcrumbs

  • Hierarchy breadcrumbs. They are the most common as they show the visitor the way to the home page by navigating quickly and easily. Online commerce websites usually do not have the element of the home page starting with the category that the user selects. They are arranged in an order but the user will need to return to the main menu to go to other categories on the website. They are static in nature so the appearance is the same for all visitors regardless of how they have reached the page.
  • Dynamic breadcrumbs. They are dynamically created depending on the route the visitor has followed. They manage to show the location of the page within the structure of the web or show the attributes of the product. They can also have different variations starting the path on the home page or in a category.
  • Breadcrumbs drop down menu. It is the best option if what you want to achieve is to add a drop-down navigation menu. It gives us the opportunity to include many additional elements to the route.
  • History breadcrumbs. They are the least used by users who come from search engines. To achieve an agile operation for the visitor and get them back to the home page, they are combined with other types of breadcrumbs.

Bibliotecaria frustrada que un día descubrió el potencial que tenía de creatividad y después de varios cursos de marketing decidió explotarlo en redes sociales y terminó haciéndose community mánager de diferentes empresas y artistas. Le encanta el silencio pero es melómana hasta la médula, puro espíritu de contradicción. Fanática de libros, películas y series de terror. Vive mirando una estrella, siempre en estado de espera.