Branded content are the contents of topics that are directly related to our brand and whose relevance is important for the user.

Branden content is fully customizable and sits at the confluence where information, advertising and entertainment meet. Through brand content, we put aside the advertising that is usually omitted by the user. By doing this, we will be offering entertaining, valuable advertising in line with our brand.
Its use can be done from any device with internet, especially mobile phones through the well-known applications.

Despite not having specific guidelines, there are several factors that are main to create branded content.

  1. As a first step to take into account we find the time in marketing. And it is that the planning time is short because the reactions of the users have to be instantaneous and immediate. Here we run the risk of missing a great opportunity and more importantly we may lose our visibility.
  2. The content we offer must be super effective, thus trying to entertain users as much as possible by generating interest so that they do not get bored.
  3. Curiosity and surprise will be two qualities to take into account. Surprising the user with fun and novel content will provide us with an increase in interest on their part.

With this type of content we are able to access a large number of consumers by offering advertising in a less violent way. We will focus on a relationship of reciprocity, the user gets relevant content (tutorials, presentations, etc …) and our brand the opportunity to be more visible.

Bibliotecaria frustrada que un día descubrió el potencial que tenía de creatividad y después de varios cursos de marketing decidió explotarlo en redes sociales y terminó haciéndose community mánager de diferentes empresas y artistas. Le encanta el silencio pero es melómana hasta la médula, puro espíritu de contradicción. Fanática de libros, películas y series de terror. Vive mirando una estrella, siempre en estado de espera.