Black hat SEO is everything that we should NOT do if we do not want to violate the operating rules of search engines and may be penalized.

Well, now that we know that we shouldn’t do it, let’s go into detail.

This type of technique is used to deceive search engines in order to achieve good search results, thus improving our web positioning. The practice of black hat SEO manages to sabotage the web search positions of a company that is our direct competition. Tempting right…?

Well, let’s know that using this strategy violates the basic rules of browsers and the consequences for our brand can be disastrous. So being as tempting as we want to be, we have to acknowledge that it is morally wrong. A good marketer will never use black hat SEO. But it is true that there are always those who do it unscrupulously when it comes to crushing the opponent in order to obtain benefits.

Long ago it was believed that SEO was a marketing strategy by which search engine algorithms were manipulated and deceived. With this technique, the search engine was made to believe that our website had optimal results for a specific query. But times have changed and as everything in life evolved … Those algorithms that before were not able to detect these tactics have advanced to the point of identifying web spam.

With all this that we already know, our responsibility is to advise you not to practice this strategy. We definitely believe that no matter how effective the result is, it does not compensate for the risk it entails, in addition to the fact that these results are ephemeral and short-lived.

Bibliotecaria frustrada que un día descubrió el potencial que tenía de creatividad y después de varios cursos de marketing decidió explotarlo en redes sociales y terminó haciéndose community mánager de diferentes empresas y artistas. Le encanta el silencio pero es melómana hasta la médula, puro espíritu de contradicción. Fanática de libros, películas y series de terror. Vive mirando una estrella, siempre en estado de espera.