An image says more than a thousand words. This is the premise why infographics are an essential tool when we are preparing to prepare an exhibition for the public. Infographics use descriptive and interpretive resources in order to transform texts into images.
The human being is programmed to retain more visual information than in any other format. Studies show that the ability to remember what we see is 50% greater than what we read or hear. This is a direct consequence of having in our brain a greater number of neurons dedicated to visual processing than in any other sense. It is for this reason that infographics become indispensable when it comes to synthesizing data or exposing key concepts. Its power lies in its ability to tell a story that is understandable, easy to remember and that also eliminates language and cultural barriers on many occasions.
In work meetings, she is the queen of presentations. Sometimes the reduced time we have to hold meetings due to the daily obligations of each of the members makes it difficult to explain in detail many of the important factors that we need to convey to the team. The configuration of the infographics favors the decoding of the information, which facilitates the speed of understanding and learning.
To prepare a good infographic you should not do without journalistic criteria, a way to contemplate all the knowledge and not forget anything in the pipeline, is to respond to the what, who, where, when, how and why as if it were news , but this time responding with visual elements. Likewise, it must be verified that the documentation is truthful and up-to-date.
The path to the perfect infographic
Identify the objectives
The first thing is to identify the ultimate purpose of the infographic. The intent of the message will affect its design. There are different types depending on their functionality. Therefore, we will use different models depending on whether what is sought is to explain a concept, the process of carrying out a task, report statistical data or summarize a written document.
Document your information sources
The next step is to collect data on the issue we must address, always collect information from proven sources. The use of specialized academic search engines such as academic Google, Academia.edu or Scielo, among others, is recommended.
This is the time for corroboration. Confirm the veracity of your arguments by reviewing contrary documents. This process offers different perspectives on the same topic, which favors the global view.
Sort the information
Segment, structure and order your data. Sort into folders, plan your speech. You can make summaries or diagrams of the most relevant data, or discard those that you think do not fit your presentation.
Select the tool
There are various tools for creating infographics. On the Internet you can find different platforms that allow you to create infographics for free and intuitively. Discover the different options and choose the one that best suits you. Explore your creativity.
Design your infographic
Try drawing some sketches as a step prior to your final creation. This method allows you to organize your ideas at the same time that it helps in the process of converting that text into an image. To get the attention of your audience, the infographic must make an impact. Some of the elements that facilitate this connection with the viewer is choosing a neutral colored image background, such as white, earth or black. The typeface should be legible as well as appealing to your audience. Graphics and illustrations are a must-have resource to support your speaking. Likewise, the design must be thought for the electronic device where it will be exhibited.