If you want your posts to be as successful as expected, you must consider a strategy to follow not only when creating the content through hashtags, but also when planning it and once published.
Quality content:
- You must look for a good structure of the news. The first lines are the ones that should keep your reader’s attention during the first few seconds. In this post we give you some keys to achieve quality content.
- Look for a medium length, neither long nor short.
- Use bold type to highlight key words.
- Make sure you give the option to share the content through social networks.
- Link to and use hyperlinks from other posts on your blog.
Tools that will make your job easier
Free image banks to illustrate the entries:
Creation of infographics to put graphic examples that help to understand the information:
- Canva
- PiktoChart
- Power Point
Promotion of your posts through the RRSS:
- A widget available to share.
- Clic To Tweet to create easy to share tweets in a post.
Another innovative way to share content and reach the maximum possible audience is by offering them downloadable documents. This means that your reader can download content in exchange for a tweet, share or share on G+ will make them share your post and you can reach more people.
And finally, don’t forget to spread and promote your posts through the other online channels you have, even with different headlines. Consider sending a periodic newsletter and publish it the following days with different images as a reminder. You will be able to analyze the Social Share that your post is having to see if you have achieved your objectives.
Good luck!