It seems that the Mountain View giant awakens again. Just a few days ago we informed you of a Google algorithm update carried out last weekend with a significant impact on local SEO. And we just got an alert from the BritghtLocal tracking tool stating that just yesterday, April 29, there was a major update that again affected local search:
Pero observando las diferentes herramientas de análisis de la variabilidad del algoritmo de Google, hemos podido ver que, justo el día antes, el 28, se produjo una posible actualización que afectó a todo el algoritmo de búsqueda:
The BrightLocal tool indicates that the largest fluctuations in local search have occurred in the sectors of:
- Construction: with a 7.83 / 10
- Real estate: 7.74 / 10
- Financial Services: 7.72 / 10
With regard to the accounts we manage at Sinapsis, with both updates taking place in a row, we have observed an impact in all sectors. With 58.3% of our accounts that have experienced an upward trend after updates. 25% have maintained a stable trend. And only 16.7% have suffered a negative trend.
As usual, from Sinapsiswe are already working, analyzing the effects of these updates and establishing strategies to mitigate their effects.