That Google has changed our lives. Today is no secret. The technology giant that revolutionized the way to find information. When we stop visiting newspaper archives, when we discover that with a single click we can access thousands of resources for free. The frontiers were opened to knowledge. The platform that cuts the distance between its users, a source of infinite wisdom available 365 days a year, 24 hours a day.

More than two decades later, Google is still the browser most used by Internet users. However, his reign could be threatened. In an epic battle to reclaim the tech giant’s long-standing reign, Ahrefs will launch a search engine that rewards all content creators.

The startup banner reveals the banner: “We think big, start small, and move fast.” With this motto, which we discovered when we entered their website, the energy that Ahrefs unleashes in their projects is clear. This time it will not be less. The Internet will be the battlefield in this legendary duel.

AHREFS LANZARÁ UN BUSCADOR QUE PREMIA A LOS CREADORES DE CONTENIDO

The Ahrefs Seeker

Dmitry Gerasimenko, founder and CEO of Ahrefs dreams that it is possible to do things differently. A thought that has been defending for years. Last 2019, his Twitter account exposed his feelings to counteract the force of the monopoly gestated in the development of content creation. His proposal is a 90/10 model. Where 90% of advertising revenue is delivered to creators. A business model that rewards the work of creatives and copywriters who work every day to provide information to users. Ahrefs recognizes the efforts of these contributors for that reason it wants to offer a fund of 90,000 million dollars annually to those who create and publish content.

Currently, other companies have joined in providing funds with which to spread their advertising revenue. As is the case with YouTube, the video portal rewards great creators, but what about the little ones? Well, they don’t see a single penny. Herein lies the difference from Ahrefs’ proposal, where all creators are treated equally. Be a great recognized as an amateur, in a model where everyone wins.

Ahrefs search engine will not wait. Gerasimenko indicates that we are on the verge of being able to enjoy the new system. The proposal comes at an excellent time for its validation. When many of the countries are reaching agreements with the most important technologies that lead to new ways of doing things. These new agreements have led Google to sign consensus with countries such as Germany, Australia or Brazil. The Canon AEDE in our country is one of the main regulatory taxes of the Intellectual Property Law (LPI). The fee that involves the payment of a tax for each link that leads to pages of members of the Association of Spanish Newspaper Editors. Now, once again, we find the ways to pay back small creators stagnant.

AHREFS LANZARÁ UN BUSCADOR QUE PREMIA A LOS CREADORES DE CONTENIDO

Is it possible to defeat Google?

Google’s empire could see its integrity compromised in the not too distant future. Ahrefs’ proposal is ingenious and very attractive to creators. Above all, it symbolizes a new opportunity to get out of the vicious circle where most of the professionals who work to position their texts in the famous browser are at this moment. An eternal struggle to reach the first search results. To reach these positions or not symbolizes the difference between earning or not earning income.

Other companies have tried to enter the competition to bring down the monster. The most popular could be Yahoo or Bing. Now, in the arena there are new initiatives, such as DuckDuckGo or Ecosia. DuckDuckGo prioritizes the defense of privacy, the engine ensures that it does not save or share data from any navigator. On the other hand, Ecosia is quite a declaration of intent. The seeker committed to the environment invests a large part of his monthly profits in planting trees. Although these projects have been gaining strength in recent years, alongside the colossal Google, their figures remain anecdotal.

Entusiasta de la cultura en general. Apasionada de la literatura. En su mundo, ciencias y letras van de la mano. Creativa, resolutiva y en constante aprendizaje. Cinéfila de corazón, le encanta pasar el tiempo descubriendo nuevos metrajes. Ahora le ha tocado el turno al Marketing Online