Content marketing is a marketing technique that seeks to create and distribute interesting and valuable content to users.
The main function of content marketing is to attract and retain users. To achieve this retention, quality content must be created.
On the other hand, content marketing is part of what is known as Inbound Marketing. This approach includes the creation and distribution of relevant information, mixing non-intrusive marketing and advertising techniques to attract the target audience.
Content Marketing has become one of the most efficient strategies to attract new contacts.
Benefits of Content Marketing
Many companies believe that content marketing is only suitable for the B2C field. However, B2B companies can also benefit from this strategy.
Organic search authority and visibility
Maintaining content authority is the basic principle for Google to determine search engine rankings.
Thanks to good keyword research, interesting content plans can be developed and thus improve organic SEO.
Consistent, high-quality and relevant content can increase your visibility in organic search results and thus generate brand awareness.
Increased customer loyalty
Content marketing can help businesses establish themselves as a benchmark in their industry.
Brand awareness
Thanks to the content provided, users can learn about the products and services offered by the company. This translates into increased brand awareness.
Reduced cost
The content marketing strategy is less expensive than other conventional marketing actions.
Differentiation
Content marketing allows users to find the business website before other companies that do not engage in it.
However, if the competition has implemented the same content marketing strategy, it will allow providing a distinctive and differentiated style through content.
Increases credibility
Generating content that addresses doubts and questions about the company’s products or services helps to be seen as a professional company and increases business credibility.
Generates traffic to the website
The SEO positioning of a website plays a very important role, high quality content will allow the company to be positioned in the first SERP results, which will bring a high level of traffic to the website.
Positive company image
Publishing quality content helps users to improve the company’s image. Making users trust your own company is a necessary aspect to promote business development.
Applies to other marketing actions
Content strategies can be combined with different actions in a good marketing plan to help companies achieve their business goals.
Content marketing strategies
- Business social networks
- Blog articles
- Email marketing campaigns
- Infographics
- Webinars