In recent years, Google has expanded its guide to automated application recommendations. There are now 35 AI-based ad suggestions.
Automated applied recommendations are AI-powered enhancements to text elements and graphical ads found on Google search engines.
As the name suggests, personalised recommendations for specific accounts will be implemented automatically, so digital marketers will not need to be on the lookout for certain recommendations.
Google’s automatically implemented recommendations
According to some studies, a properly optimised ad group containing 3 or more high quality ads will receive between 5% and 15% more clicks or conversions than an ad group containing only one ad.
On the other hand, each account can only have 50 suggested ad suggestions per week. Some of the advantages of automated applied recommendations are: time savings when creating ad variations and free optimisation of ad copy.
Because the programme only focuses on ad groups that can improve performance, it only provides recommendations for a small number of ad groups, so you may not see changes for most accounts or ad groups.
Disable automated applied recommendations
Google, the internet giant, allows you to opt out of automated app suggestions at the account level. It is important to note that this default option will be enabled after 14 days.
Access to automated app recommendations
As a first option, Google guides advertisers to manage ad suggestions through the “Suggestions” page, where you can choose to apply, edit or close them.
If ad suggestions are not automatically applied, they can be manually configured on the “Suggestions” tab.
Managing automated applied recommendations
One recommendation to keep in mind is that the less complex the account, the fewer checkboxes should be selected. It should also be taken into consideration that the quality of the Google Ads account determines the performance of the campaigns.
The quality of the campaigns in Google Ads can be seen in the “Recommendations” tab in the Google Ads account. If you want to increase the quality of your campaigns, Google’s personalised recommendations are the safest and most reliable option.
By using the automated applied recommendations, you can apply all these personalised recommendations without having to spend more time on it.
Available languages
- Danish
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- English
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- German
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Benefits of automated applied recommendations
Less work time for the industry specialist
Because Google makes these improvements automatically, online marketers have more time to focus on other tasks.
More conversions
Due to Google’s rapid change, the account learns and improves faster. This is good for your Optiscore so that ultimately more conversions and better results can be achieved.
Best practices become standard
With automated applied recommendations, you are getting into Google’s best practices.
Disadvantages of automated applied recommendations
Less control
For those projects that are in a complex market and do not want to be visible in all search queries, then automated applied recommendations may cause some inconvenience.
If the ad has been automatically applied to your ad group, it will be marked as “Automatically apply ad suggestions” in the ad table. The user can also filter ads using the “Automatically apply ad suggestions” column on the “Ads and Extensions” page.
If ad suggestions are accepted manually, these ads will be added to the account as standard text ads without specific tags.
Suggestions not suitable for project
Some of the recommendations implemented by Google may not match at all with the strategy proposed by the company.
Additional checks are needed to verify recommendations
The user can undo automatic changes within 14 days. However, it will naturally take longer to verify these recommendations again and valuable time may be lost.