We have reached the month of July and the heat wave brings us new fluctuations in the Google search algorithm. A few days ago, in some SEO forums, there was talk of the possibility of an update between days 3 and 4. But we did not see it very clearly. The tracking tools weren’t particularly clear on this, and we couldn’t see any noticeable changes in our account rankings. Instead, the situation now is different. We have detected a major algorithm stability bug during day 10 that can still be noticed in some tools:
The alert on days 3 and 4 was not supported by fluctuations in Google’s search algorithm variability tracking tools. It was rather a general expression of many users who had observed occasional drops in their organic traffic. We did not observe anything during those days. On the other hand, with this peak of day 10, registered in the tools, we have seen variations in some of our accounts.
As usual, our SEO department will continue to monitor these possible updates.